Trigonometry, a well considered design concept and branding by Sydney based designer and illustrator Olivia King. Olivia has taken a bunch of playful colours to create a fun and clever design. I love the way she has carefully considered all elements within the design.
‘Trigonometry, is a concept packaging project that looks at the how an increasing demand for a greater user experience and interaction with a product can be met through a thoughtful design approach. Focussing first on establishing a bright and engaging visual identity for this idea, I also wanted to explore the way that an app can allow for a fully unique creation of an item that is tailored to the customer’s personal preferences – from colour, shape and material – and in doing so, elevate the value of the customer’s role in both the brand and its product.’ – Olivia King.
