Studio fnt have created this playful identity design for Milk Lab, a Korean dessert restaurant. The friendly typography and pastel colours chosen help to reflect the sweetness of the dessert and the dairy foods Milk Lab creates. The illustration of the splash in the logo is continued through packaging and also on the stores exterior, with illustrated shapes in white. Continuing this identity not only in the packaging and printed matter but to the whole look of the store creates a fun and super sweet environment.
