I am a massive fan of Product Branding and Identity. I thought I would share with you this stunning branding by Anagrama for Xoclad; a high-end pastry and confectionery shop, located in the Mayan Riviera. I am loving sick the strong use of geometric black and white patten it just really sets the mood for the company. By also adding a touch of pastel colour helps create a bit of personality and a classy edge. The choice of colour pallet allows the brand to be portrayed as modern, sweet, fun and fresh. Over all the branding design works well together and is well considered and excused across all ranges of identity….. Now give me that chocolate bar!